Technology

The process that helps your business appear in AI answers.

Our process

Four steps towards greater AI visibility.

We assess what AI says about your business, identify the gaps, carry out the optimisation and measure the change. Automation speeds up the work; team review keeps it focused on your business.

01 · Assess

Ask the AI assistants.

We test 600+ questions a potential customer might ask ChatGPT, Claude, Gemini, DeepSeek and Grok — in your language, market and business category.

02 · Score

Identify the gaps.

Every answer is scored on visibility, accuracy, structure and authority. One number per engine, one combined index for your brand.

03 · Optimise

Optimise the business.

A prioritised plan for content, structure, citations and your website — based on your data and reviewed before delivery, to help AI assistants understand and recommend you.

04 · Re-scan

Measure the change.

Thirty days after delivering the optimisation, we repeat the assessment and compare the answers question by question to show how your visibility has changed.

Inside the assessment

600 questions. Across the AI assistants.

The assessment shows what AI says about you today. We ask the questions your potential customers would ask, rather than questions chosen to produce a flattering answer. We review the question set regularly to keep it relevant to how people choose a business.

  • Questions that reflect intent. Comparisons, recommendations, troubleshooting and prices — what a potential customer asks before choosing a business.
  • A varied question set. We include specific queries, questions with and without brand names, and local context, so the score reflects more than a few favourable answers.
  • Current results. AI answers change often. We review the questions at each assessment to keep the results relevant.
Inside the score

One index, four clear measures.

The score helps explain where your business is missing from AI answers. We assess visibility, accuracy, structure and authority on a 0–100 scale and use the findings to guide the optimisation.

Visibility 76

Do they name you?

How often the AI assistant mentions your business across the full set of customer questions, rather than only those likely to give a favourable answer.

Accuracy 82

Do they describe you right?

Whether the description accurately reflects your business, audience and services, or confuses them with those of a competitor.

Structure 64

Can they understand your site?

Structured data, headings, business information and readable content help AI assistants understand and cite your website.

Authority 71

Do they trust you?

References on other websites, a range of mentions and relevant links help establish the credibility of your business.

Inside the optimisation

Four areas. Clear priorities.

Each recommended improvement has a purpose, an explanation and an expected benefit. We prioritise the changes most likely to help AI assistants understand and mention your business.

Content improvements

Make key paragraphs clearer, explain what sets your business apart and connect your services with the questions potential customers ask.

Pages · Sentences · Phrasing

Structured data

Structured data, business details, FAQ sections and product relationships help AI assistants interpret your website correctly.

Schema · Entities · Markup

External references

Build relevant mentions in directories, category lists, comparison pages and publications your potential customers already read.

Mentions · Listings · Press

Website improvements

Speed, crawlability, internal links and canonical URLs help AI assistants find and understand the right pages.

Speed · Crawl · Canonical
Inside the re-scan

30 days later. Same questions. Updated answers.

AI assistants need time to pick up changes, revisit sources and update their answers. Thirty days gives those changes time to appear while keeping the follow-up useful for the next steps.

  • The same questions. We repeat the same 600+ questions in the same languages and markets so the comparison is meaningful.
  • Results for each AI assistant. See what changed in ChatGPT, Claude, Gemini, DeepSeek and Grok.
  • Answers side by side. Compare the wording before and after, so you can see the change behind the score.
Built for change

AI assistants evolve. Clarity stays valuable.

Models and answer formats change, and new assistants appear. Our approach is not tied to a single model: it focuses on clear business information, useful content and credible sources. We review the approach as AI assistants evolve.

Works across models Reviewed as models evolve Five assistants, one approach

Buyers are asking AI. Be the answer.

Five AI assistants. One assessment. An AI Visibility Sprint built around your existing business, services and expertise, followed by a re-scan after 30 days to measure the change.

Start with your business €99.99 · AI Visibility Sprint · Re-scan after 30 days included